課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5705258 | 整合行銷溝通 | Integrated Marketing Communication | 3.0 | 3 |
中文概述 Chinese Description | 本課程旨在讓學生了解整合行銷傳播整體概念,強調行銷傳播工像是廣告、公關、事件活動行銷等等的重要性及運用性,輔以實務個案架構;經由整合行銷個案實例,將整合行銷傳播運用詳加介紹。課堂中經由個案架構互動討論,達成理論與實務並重。 | |||
英文概述 English Description | This course is designed to provide students with knowledge and understanding of the concept of integrated marketing communications and how it can be made to work effectively within an organization. A clear understanding of the principles and practice will develop student ability to analyze the marketing environment and specific marketing problems, create solutions to integrated marketing problems and apply appropriate marketing techniques across a range of market sectors. |
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