| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5705254 | 國際廣告與媒體策略 | International Advertising and Media Strategy | 3.0 | 3 |
| 中文概述 Chinese Description | 廣告策略與企畫為廣告之進階課程,學生需結合行銷,廣告,創意,消費者心理及行為等領域之知識,並具備優秀之企畫能力,為所指定之企業,產品或理念規畫完整之整合行銷傳播企畫案。 | |||
| 英文概述 English Description | nternational Advertising and Media Strategy takes a market-oriented approach to the total campaign. The course interrelates planning, creative and technical skills with emphasis on problem-solving and marketing communications. | |||
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