| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5704063 | 中國暨東協市場分析 | An Analysis of the Market in China and the ASEAN | 3.0 | 3 |
| 中文概述 Chinese Description | 市場分析是現代經營管理人才不可缺少的分析技術，亦是現代企業制定行銷策略與經營管理之重要依據。面對崛起的中國及東協市場經濟動能，全球爭先恐後分食商機，台灣企業更需掌握優勢積極佈局。本課程旨在於教導學生如何運用科學方法分析中國大陸及東協市場之特點及運行規律。由個體角度探討中國及東協國家生產者與消費者從事市場活動之行為模式，從總體方面探討企業在中國及東協國家特殊政治、經濟、社會、文化情勢下所面臨的潛在機會與挑戰。本課程除介紹市場分析之基本方法，亦將搭配個案分析，藉由跨國企業在中國及東協市場成功之發展策略反觀市場之重要特色。 | |||
| 英文概述 English Description | The course of Market Analysis is a necessary skill for people who are engaged in modern business management. It is also the important basis by which an enterprise makes its marketing strategy and operates the business. China and the ASEAN market economic are increasing. Taiwan companies need to grasp and adjustment the advantages. The objective of this course is to guide students to analyses the characteristics and rules in China and the ASEAN market by scientific methods. In microscopic way, we research the economic behavior of producers and consumers in China and the ASEAN market. In macroscopic way, we discuss the potential chances and challenges the enterprises need to face. This course not only introduces fundamental way to analyses China and the ASEAN market, but also adopts case study to prove the results concluded from the analysis. | |||
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