課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5704057 | 大陸市場經營策略 | China Market Strategic and Management | 3.0 | 3 |
中文概述 Chinese Description | 由個體角度探討大陸生產者與消費者從事市場活動之行為模式,從總體方面探討企業在大陸特殊政治、經濟、社會、文化情勢下所面臨的潛在機會與挑戰。本課程除將藉由在大陸市場成功之發展策略個案分析教學。 | |||
英文概述 English Description | The objective of the course is to establish a set of frameworks for the formulation and implementation of strategy in China market. We research the economic behavior of producers and consumers in China market. In macroscopic way, we discuss the potential chances and challenges the enterprises need to face. This course adopts case study to prove the results concluded from the analysis in China market. |
備註: