課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5704057 大陸市場經營策略 China Market Strategic and Management 3.0 3
中文概述
Chinese Description
由個體角度探討大陸生產者與消費者從事市場活動之行為模式,從總體方面探討企業在大陸特殊政治、經濟、社會、文化情勢下所面臨的潛在機會與挑戰。本課程除將藉由在大陸市場成功之發展策略個案分析教學。
英文概述
English Description
The objective of the course is to establish a set of frameworks for the formulation and implementation of strategy in China market. We research the economic behavior of producers and consumers in China market. In macroscopic way, we discuss the potential chances and challenges the enterprises need to face. This course adopts case study to prove the results concluded from the analysis in China market.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。