| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5704045 | 創意行銷與媒體管理 | Creative Marketing and Media Management | 3.0 | 3 |
| 中文概述 Chinese Description | 透過創造力理論建立與創造思考的策略與方法強化學生創意思考能力，激發出無限創意的行銷潛能，學生需結合行銷、創意與媒體管理等領域之知識，規畫完整之整合行銷與傳播企畫案。 | |||
| 英文概述 English Description | Through the establishment of creativity theories and the practices of the methods of creative thinking, students apply their imagination to problem solving in marketing. The objective of this course is to take a market-oriented approach. The course interrelate marketing, creative and media management with emphasis on problem-solving and marketing communications. | |||
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