課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5704038 | 公關行銷 | Marketing public relations | 3.0 | 3 |
中文概述 Chinese Description | 公關行銷是行銷的一部份,是一系列包含計畫、直行與評估的企畫步驟,目的在股勵購買及提高消費者的滿意度,經由大眾信賴的傳播管道,傳達符和消費者的需求、期望、關心及利益。本課程將幫助同學了解公共關係的對象,如何做好公關計畫,如何與媒體應對,如何召開記者會,如何撰寫新聞稿以及利用公關,成功行銷商品。 | |||
英文概述 English Description | Marketing public relations is a part of marketing, which contains a series of corporate planning procedures, such as planning, execution, and revaluation. Its purpose is to induce customers' purchasing and boost customers' satisfaction. It conveys the messages that meet customers' needs, expectations, concerns, and benefits via the conduits that people would trust. The course aims to help students to understand major issues in public relations, such as, how to make public relations plan, how to deal with the media, how to hold press conferences, how to draw up news release, and how to use public relations to successfully market your products. |
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