| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5704022 | 電子化經營策略 | Electronic Business Strategy | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程以經濟學之交易成本等相關理論為核心，探討以Internet為基礎建設之現代電子商務。課程內容著重在數位化資訊通信技術所開展之虛擬世界對企業經營典範與模型之影響，主要議題包括數位產品之基本特性與市場機制附加價值鏈之商流、金流、物流與資訊流之再造與轉型，品質資訊與廣告、行銷、搜尋之成本與策略，虛擬社群與中介角色之定位與經營，以及定價與投資回收分析。由於相關科技與產業企業行為變遷迅速，本課程將動態調整內容。 | |||
| 英文概述 English Description | The cores of this course are the methods of Economics. We will discuss the Electronic Commerce that developed on Internet. Our focus will be on the influence of the transformation of the business model that transformed by the cyber world from the digital data communication technologies. The major topics include the features of the digital products, commerce flows, cash flows, goods flows, and information flows of the market value-chain. The other topics include quality information, advertisement, marketing, searching cost, searching strategy, virtual community management, pricing and the analysis of inventory return. | |||
備註：