| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5703062 | 創意與創新管理事業化 | How to implement innovation into realized enterprise | 3.0 | 3 |
| 中文概述 Chinese Description | 在許多場合，無論是研討會、交流會等均會有許多創意點子出現，但多數的點子有如雨水一般，如果不能蓄存，散落後就消失；反之如果有系統收集，它就成為企業創新的主要來源，而透過企業創新的多元面向，如產品創新、流程創新、行銷創新等，均可為企業帶來附加價值，提升競爭力。本課程主要內容有產品創新、流程創新、經營模式創新、行銷創新、識別系統創新、組織創新、新事業創新、創意與創新管理事業化等，有助於學生將創意和創業事業化。 | |||
| 英文概述 English Description | In many seminar and mutual discussion cases, there are many good ideas happened. But innovation like rain fall, if we don't have reservoir to keep it, It will rain everywhere and disappeared. If we have data base to collect all the innovation, It will to be value material in enterprise innovation. Through product innovation, process innovation and marketing innovation, It will bring high value to enterprise and rises its competing ability. From "How to establish an enterprise" classes, We find many students have many good ideas, If we can give them more advanced knowledge to use such ideas, It will benefit them success in establish an enterprise. | |||
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