| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5703056 | 國際觀培養-布局全球‧放眼國際 | Feast for the global perspective | 1.0 | 1 |
| 中文概述 Chinese Description | 本課程藉由企業與莘莘學子們的交流，分享企業品牌的經營、整合行銷、外銷推廣等經驗之機會，並佐以企業品牌之實際案例，讓同學們更能了解品牌行銷非一蹴可及，惟有落實長期經營才能獲得此成效。亦培養同學獨立思考之能力，減少自行摸索的時間，輕鬆掌握品牌觀念與實務，成為炙手可熱的品牌行銷人才。 | |||
| 英文概述 English Description | The course aims to develop the knowledge and skills needed to prepare the managers to create an enduring advantage for their brand. Through sharing the experiences and case study on brand management, integrated marketing communication, and export promotion by enterprises, students can benefit to apply the knowledge and concepts in practical brand management. They can inspired independent and creative thinking on brand marketing from the course; moreover, they can trained for branding marketing talents in global arena. | |||
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