課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5702038 數位行銷工具 Digital Marketing Tools 3.0 3
中文概述
Chinese Description
數位行銷工具讓行銷人員快速創建、測試和衡量其網路行銷活動的效果,從而確保行銷人員可以有效地運行網路行銷活動。本課程主題包括:搜尋引擎優化(SEO)、有機社群媒體、付費網站測試、數位內容託管、數位行銷內容創建、網站分析、客戶服務和會員行銷工具。
英文概述
English Description
When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their works done. These tools include everything from social media platforms such as Facebook and Instagram to analytics tools like Google Analytics. Allowing digital marketers to create, test and measure the performance of their Internet marketing campaigns, digital marketing tools ensuring that marketers can launch and start campaigns quickly and effectively. Topics include: Search Engine Optimization (SEO), Organic Social Media, Paid Website Testing, Video Hosting, Content Creation, Website Analytics, Customer Service, and Affiliate Marketing.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。