課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
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5415119 | 問卷研究與統計分析實務 | Survey Research and Statistical Analysis in Practice | 3.0 | 3 |
中文概述 Chinese Description | 本課程著重於探索問卷研究方法與統計資料分析。同學將對問卷調查研究有通盤的了解。本課程將介紹問卷調查研究的整體流程,從問卷的建構與施行起始,其中包含問卷問題的設計、抽樣、問卷模式與施行;再著重於問卷資料的分析與統計結果的報告呈現。同學將於這門課運用各類統計分析方法進行問卷研究的實作。 | |||
英文概述 English Description | This course focuses on exploring the methods and techniques in survey research and data analysis. Students will be guided to develop a comprehensive understanding of survey research methods. The course will introduce all aspects of the survey research process: from exploring the construction and implementation of surveys–including the design of survey questionnaires, sample selection, choice of survey mode, and survey administration–onto the analysis of survey data and reporting of results. Students will also gain first-hand experience of survey analysis using a variety of statistical techniques. |
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