| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5105208 | 紡織國際色彩設計與數位行銷趨勢 | Color design and digital marketing trends in textile | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程深入探討織品設計、色彩學乃至紡織數位行銷現況之趨勢，並使學生掌握設計、數位行銷發展工具與色彩發展趨勢之應用能力。並能立即掌握工具應用於紡織產業。 | |||
| 英文概述 English Description | This course aims to provide the student with knowledge of color design, branding and marketing, including product design strategy, status of brands on the market and marketing trend. Case study and discuss through activities (branding, market management, marketing and management skill) that carry out strategic marketing are employed from time to time. | |||
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