課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5105201 染化紡織色彩設計與品牌行銷管理 Color design, branding and marketing management in dyeing and textile 3.0 3
中文概述
Chinese Description
使同學深入探討織品設計、色彩設計與配色方法及染化紡織品牌市場行銷模式,深入了解織品設計、色彩學乃至紡織品牌市場現況,並從染化紡織市場趨勢探討品牌發展、市場經營、行銷專業與產業管理等實務領域。
英文概述
English Description
This course aims to provide the student with knowledge of color design, branding and marketing, including product design strategy, status of brands on the market and marketing trend. Case study and discuss through activities (branding, market management, marketing and management skill) that carry out strategic marketing are employed from time to time.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。