課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4906157 | 創新公共關係 | Innovative Public Relations | 2.0 | 2 |
中文概述 Chinese Description | 公共關係為學校及企業之重要課題,本課程為將現代科技化、智慧化觀念及方法,融入於公共關係,作一時代性革新,使學習者對變化迅速之複雜人際關係及危機處理具備因應之能力。 | |||
英文概述 English Description | Public relations skills are essential not only in business but also in academic spheres. The rise of technologies has changed the communication industry. This course will help you recognize major theoretical concepts of communication in the digital world and prepare you to analyze and apply public relations skills in a fast-changing environment. |
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