課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
4906157 創新公共關係 Innovative Public Relations 2.0 2
中文概述
Chinese Description
公共關係為學校及企業之重要課題,本課程為將現代科技化、智慧化觀念及方法,融入於公共關係,作一時代性革新,使學習者對變化迅速之複雜人際關係及危機處理具備因應之能力。
英文概述
English Description
Public relations skills are essential not only in business but also in academic spheres. The rise of technologies has changed the communication industry. This course will help you recognize major theoretical concepts of communication in the digital world and prepare you to analyze and apply public relations skills in a fast-changing environment.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。