課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4835035 | 服務業管理研討(EMBA) | Seminar of Services Marketing and Management(EMBA) | 3.0 | 3 |
中文概述 Chinese Description | 本課程主要研討服務行銷與管理,內容包括:(1)服務分類(2)服務接觸(3)服務品質(4)服務環境(5)服務失誤(6)服務補救(7)服務策略(8)顧客滿意(9)顧客價值管理(10)服務定價。 | |||
英文概述 English Description | The course mainly discusses concepts of services marketing and management. The contents will include following topics:(1)classification of services, (2)the service encounter, (3)service quality,(4)services cape, (5)service failure, (6)service recovery, (7)service strategies, (8)customer satisfaction, (9)customer value management,(10)service pricing. |
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