課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4807004 | 行銷管理專題 | Topics on Marketing Management | 3.0 | 3 |
中文概述 Chinese Description | 透過專題討論方式,使學生對行銷管理相關議題有更深入的瞭解,包括1.服務行銷、2.關係行銷、3.品牌管理、4. 口碑行銷、5. 市場導向、6. 行銷策略、7.以及學生有興趣研究的行銷主題。 | |||
英文概述 English Description | To make students have a better understanding on various topics regarding marketing Management. Topics are as follows: 1. Service Marketing, 2.Relationship Marketing, 3. Brand Management, 4. Word of Mouth Marketing, 5. Market Orientation, 6. Marketing Strategy, 7. Other topics students are interested in their related researches. |
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