| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 4806064 | 服務與溝通行銷研討 | Services and Communication Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程主要探討服務行銷的重要內容，包括顧客行為、關係行銷、行銷策略設計與服務品質模式探討及顧客滿意度研究。課程將配合實例進行討論。 | |||
| 英文概述 English Description | The course focused on the importance of marketing services, including customer behavior, relationship marketing, design and marketing strategy mode of service quality and customer satisfaction research. Courses will be discussed with examples. | |||
備註：