課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4406106 | 車輛生產與行銷 | Vehicles Production & Marketing | 3.0 | 3 |
中文概述 Chinese Description | 本課程以汽車產業為例,說明車輛生產與行銷較一般商品所涵蓋的範疇複雜,如車輛製造管理、新車市場行銷、中古車通路、售後服務到融資與保險等的關連性,使之瞭解其間的重要性,並使其對未來車輛產業的職場認識有助益外,又可增添其在就業市場上的競爭機會。 | |||
英文概述 English Description | This course takes the vehicle industry as an example to introduce the vehicle production and marketing in the part of production preparation, mass production control, new car marketing, used car marketing, after service, insurance, etc. The purpose of this course is to increase students' knowledge of vehicle industry and enhance students' competitive advantage. |
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