| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 4406044 | 高科技行銷 | High Technology Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程目的在尋求優良的高科技行銷管理方法，以求企業之良好利潤。本課程授課內容在使學生瞭解高科技行銷之觀念。相關之授課內容包括：高科技市場區隔、目標市場選定、定位、消費者購買行為、產品策略、訂價策略、通路策略及推廣策略等。 | |||
| 英文概述 English Description | The course is to find good method of High technology marketing, in order to pursuit good profit of enterprise. The course contents' goal makes student understand the idea of High technology marketing, include: High Technology market segmentation, target, position, consumer behavior, product strategy, pricing strategy, channel strategy, promotion strategy. | |||
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