| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 4105051 | 研究成果商品化 | The Commercialization of Research Results | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程著重於如何將研究成果轉化成有市場價值的商品，使企業增加競爭優勢的過程。研究成果商品化是一長期且複雜的過程，需要研究創新、產品商業化、市場潛力評估、顧客行為分析與行銷策略等面向，才能確保商品化過程的順利進行，課程將說明商品化過程中所面臨的挑戰與可採行策略，在構想階段就可以評估商品的市場價值，如何設計行銷組合，說明研究成果商品化發展與上市過程與策略。 | |||
| 英文概述 English Description | This course is original of research results transform into marketable products. And it wants to increase the competitive advantage of business. The commercialization of research results is a long and complex process. The course explain the commercialization process will face the challenges and the strategies being adopted. In the conceptual stage to assess the market value of commodities, as well as how to design marketing strategy and mix, the commercialization of research results development and listing process and strategy. | |||
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