課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4005126 | 策略規劃 | Strategic planning | 3.0 | 3 |
中文概述 Chinese Description | 基本分析:1.產業分析基本概念2.常用財務比率3.ROE財務樹狀分析; 產業競爭環境框架分析:1.價值鏈分析2.靜態分析3.動態分析; 產業競爭分析:1.供需分析2.生命週期3.KPI and SWOT; 企業內部分析:1.組織分析2.成本結構分析與學習曲線; 特殊議題:1.網絡效應2.產業群聚3.產業創新與創新產業4.社會企業; 產業整合分析I-基礎篇: 競爭環境分析整合與知識融合; 產業整體分析II-從產業分析走向策略規劃; 產業整體分析III-從產業分析走向企業管理與投資評估; 產業整體分析IV-產業創新與風險分析。 | |||
英文概述 English Description | Basic analysis:1. Fundamental concept 2. Financial ratio analysis 3. ROE financial analysis;Competition framework analysis:1. Value chain analysis 2. Static analysis 3. Dynamic analysis;Industrial competitive analysis:1. Supply-demand analysis 2. lifecycle S curve 3. KPI and SWOT;Internal assessment:1. Organization analysis 2. Cost curve and learning curve; Special topics:1. Network impact 2. Cluster effect 3. Industrial innovation and star-up enterprises 4. Social enterprise; Integrated Industrial Analysis I: competitive analysis and knowledge fusion.; Integrated Industrial Analysis II: from analysis to strategic planning; Integrated Industrial Analysis III: from analysis to corporate management and investment valuation;Integrated Industrial Analysis IV: business innovation and risk analysis. |
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