課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3863119 電子商務 Electronic Commerce 3.0 3
中文概述
Chinese Description
本課程探討的主題是以設計管理的角度,探討如何經營設計品牌與應用網路媒體以協助產品的廣告與行銷目的,進而增加曝光與產品銷售的機會。課程內容包含:電子商務的定義與架構、產品品牌定義與設計、產品照片攝影、產品影片拍攝、頻道經營與直播、線上募資活動等。課程中除了理論與技術教學,也會輔以案例研討方式,加強學生理解,以達到最佳的學習效果。
英文概述
English Description
In this course, we discussed how to manage design brands and online media application to assist product advertising and marketing purposes from the perspective of design management, thereby increasing the product exposure and sales opportunities. The course content includes definition and structure of e-commerce, product brand definition and design, product photo photography, product video creation, channel management and live broadcast, online fundraising activities, etc. In addition to theoretical and technical teaching, the course will also be supplemented by case studies to strengthen students' understanding and achieve the best learning effect.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。