課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3855006 創新設計與企業經營 Innovation Design and Business Management 3.0 4
中文概述
Chinese Description
1.數位科技時代在摩爾定律的預估下,地球上人類生活經濟的變化,已非從工業經濟時代的經營觀念與法則所能因應。 2.創新設計已成為了企業因變應變的主要法則,美國設計管理協會副主席GE公司業務副總裁Beth Comstock於2011國際美國設計管理協會年會 (DMI)中曾提出,「在21世紀企業經營重點在創新設計,創新設計的重點是如何有效應用於企業經營」。美國商業週刊2005/7月封面故事標題是「明日的商學院可能被設計學院取代」美國哈佛大學管理論壇專文曾提出未來企業經營主管將不只要在經管團隊中聘請設計師,而本身應該成為一個設計師。 3.本課程是今日數位科技時代,企業應用創新設計思維進行創新的核心課程,並以3M前新產品開發主管Gerard H. Gaynor 「Innovation by Design」及Roger Martin的「The Design of Business」為參考課本輔以美國設計管理協會出版(DMI)的國際創新設計成功範例教學。 本課程將以理論,實例與實務工作營方式進行。
英文概述
English Description
As the forecasting of Moor's law, In today's rapid progressing technology and economic Era, The traditional rule of business management and product development, will no longer be effective. "What business needs now is design, What design needs now, is making it about business" Beth Comstock. SVP. GE. and Co-Chair. DMI. Conference 2011.The Vice Chair of American Design Management Institute. The cover story of Business Week,2005 5/31 " B school today, tomorrow will be D school", The Business Review of Harvard University "The CEO today should be a designer, not just to hire them" Innovation and the utilization of design thinking, will play the main role, In the future business development, This curriculum is the core course of innovative design thinking, for business manager and product and service innovator. The main reference material of the course are "Innovation by Design" Gerard H, Gaynor, 3M former Head of Product Development, and "The Design of Business" by Roger Martin, and the

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。