| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3833019 | 市場調查分析 | Marketing Research and Analysis | 2.0 | 2 |
| 中文概述 Chinese Description | 以實務應用的角度，幫助同學瞭解市場調查的涵義，發展及進行程序。其次以實際演練的方式，透過問卷的設計及發放，蒐集相關資料，並協助同學應用EXCEL軟體，將市調所得資料進行整理、分析與解釋，最後以市場調查綜合個案報告之演練方式，以培養同學市場調查相關活動的基本概念與能力。 | |||
| 英文概述 English Description | To help th3 students to know the connotation, development and procedure of markting Research by th3 view of practice application. Seconday,help the students to design and distribute the questionnaire by the way of coses practice. To collect, anslysis and explain the datas of market survey by application of EXCEL software. Finally, to develop the student's abitity and basic concept of the activity of Marketing Research by the way of cases report and practice. | |||
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