| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3804052 | 家具行銷 | Furniture Marketing | 2.0 | 2 |
| 中文概述 Chinese Description | 介紹家具產銷體系從原始概念、產品發展以迄賣到最後消費者手中所 涉及之種種。課程內容包括行銷研究、產品開發、標價計畫、配銷、 廣告促銷以及行銷計畫等。 | |||
| 英文概述 English Description | An introduction to furniture production and marketing systems. Emphasis is on the role of marketing in a managerial context. Areas studied include: Product development, marketing research and information systems, pricing, adverising, promotion, distribution and inventory management. | |||
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