| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3802019 | 市場調查與分析 | Marketing Research and Analysis | 2.0 | 2 |
| 中文概述 Chinese Description | 藉由實況調查及國內外商品資料的研究對市場的需求性質.動向.購買 力及消費者的期望等作科學性的調整分析以利商品計劃及商品開發. | |||
| 英文概述 English Description | This course provides a broad introduction to marketing research and analysis, through conducting survey and scientific analysis of global goods in terms of demand intention, purchase and expectation of consumers, in favor of product planning and development. | |||
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