課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3736020 策略管理 Strategic Management 3.0 3
中文概述
Chinese Description
策略管理主要是幫助高階管理階層作決策。一般而言,這門課為商學課程中的課程主要協助學員們具有整合能力。學員不只是在策略管理中應活學活用,也融合所學應用於管理決策中。此門課將幫助您學習、研讀個案和討論,這是此門課的目標。 1. 瞭解組織所處環境 2. 分析外部環境之時機和危機 3. 剖析內部組織之優劣勢 4. 探討企業不同層次之應對策略
英文概述
English Description
Strategic management deals with the decision making at the top management level. Traditionally, this course has been the capstone course in the business program and is taught at the last year of study so that students can integrate functional area knowledge into a coherent one. Students are expected not only to learn a body of knowledge on strategic management, but also to synthesize economics, accounting, and marketing as an aid top management level decisions. We will use a combination of readings, case studies, and lectures to achieve the goals of the course.

備註:

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