| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3736005 | 研究方法 | Business Research Methods | 3.0 | 3 |
| 中文概述 Chinese Description | 企業研究方法提供企業解決問題和達成有效決策時所需知知識及技巧，其內容包括 1. 了解企業研究特性並以科學思考的角度提出管理問題， 2. 了解研究設計策略及其優缺點， 3. 了解常用的調查方法及資料收集程序， 4. 了解資料分析方法及成果的報告與表達。 | |||
| 英文概述 English Description | The study of research methods provides student with the knowledge and skills that need to solve the problems and meet the challenges of a fast-paced decision making environment, which include 1. to understand the characters of business research method and propose the management problem or dilemma in scientific viewpoint, 2. to understand the strategies of business research and their evaluation, 3. to understand the research methods and data collection procedures, 4. to understand the data analysis methods/tools and report the final result. | |||
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