課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3724010 行銷通路和虛擬企業 Marketing Channels and Virtual Corporation 3.0 3
中文概述
Chinese Description
公司選擇具親密地通路,影響其他所有行銷決策。從一個嚴勵地財務遠景,通路的成員(包括製造商、經銷商、零售商、以及特別的後勤支援代理商)。能達到高利潤績效,主要透過他們的需求,刺激和傳輸活動。這個介面之間各種的執行上要求,政策和實務,以不同層次的"行銷通路"機制,指揮寬廣系統的需要、補償、溝通和統合。全球化趨勢,正在利用電信設備,繼續推進組織進入虛擬環境,以便獲取外部資源的工作。一個"虛擬企業"能夠利用快速簡報視窗(WWW),整頓資源和機會包括: 顧客、供應商、競爭者和獨立企業。他們想像提供事件前後關係,以焦注他們的活動。今後,虛擬工作團隊成員實行他們的工作,系透過技術連結,社會性技術架構和強調技術及社會次系統,是很適合於學習構建行銷通路上的虛擬團隊。 學習主題: • 通路結構、通路規劃和設計、通路管理、國際性的構面、虛擬組織和團隊 • 資源領域能力、虛擬團隊的操作領域
英文概述
English Description
The company's chosen channels intimately affect all the other marketing decisions. From a strictly financial perspective, the members of marketing channels (e.g., manufacturers, wholesalers, retailers, and specialized logistics agencies) can achieve high-yield performance primarily through their demand stimulation and delivery activities. The interface among the various performance requirements, policies, and practices at different levels of marketing channels dictates the need for systemwide compensation, communication, and coordination mechanisms. Global trends to outsource work of telecommunications devices continue to push organization into virtual employment. A virtual corporation can marshal resources that include customers, suppliers, competitors and independent entrepreneurs to quickly exploit brief windows (WWW) of opportunity. Their envision provide the context within which to focus their activities. Since virtual work group members accomplish their work through technology

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