課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3723048 網路商業經營實務 e-business management 3.0 3
中文概述
Chinese Description
隨著網際網路的盛行,電子商務迅速地蓬勃發展,使得傳統的商店與行銷環境受到衝擊。資訊科技不但改變了人類的生活,也改變了消費習慣與行銷通路。電子商務的效應已經開始影響商業活動的每個層面,從新產品的開發、銷售、到售後服務均受影響,為企業帶來了無限商機。根據資策會的報告顯示,網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及,消費者端的網路交易市集,亦成為未來重要的網路商機。不僅B2C市場(企業對消費者)極具潛力,網友個體戶的開店風潮(C2C)更是在蓬勃發中。 在台灣,擁有十個以上員工的公司有86%有自屬的企業網站,而擁有自屬網站的頁有近七成聘僱網頁設計師進駐公司任職,面對網路商業的來臨,有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式,網路是一個可以賺到大錢的管道,尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力,讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。
英文概述
English Description
Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and as the idea of internet consumption disseminates gradually, the internet business transaction market of consumers' side also becomes an important internet business area. As the portal site operators think the environment of internet shopping in Taiwan as mature, now not only the B2C market seems full of potential, the C2C trend is also no

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。