課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3713012 行銷通路管理 Marketing Channel Management 3.0 3
中文概述
Chinese Description
由組織系統的觀點來研討行銷通路的管理議題,其內容為: 行銷通路環境,行銷通路策略與管理,行銷通路結構與組織,行銷通路的關係管理,行銷通路係統績效,及國際行銷通路
英文概述
English Description
A marketing channel is viewed as an interoganization system. The purpose of this course is to provide students concepts and techniques to mastr major managerial issues of marketing channel management. This course includes topics:Marketing Channel Environment,Market Channel Strategy and Planning, Marketing Channel Structure and Organization, Marketing Channel Relationship management, Marketing Channel System Performance, and International Marketing Channel.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。