課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
3604133 | 業務工程 | Sales Engineering | 2.0 | 2 |
中文概述 Chinese Description | 業務工程:本課程在使學生瞭解科技產業中,市場行銷部門,如何透過業務工程之架構,有效率地在全球市場銷售科技產品。透過此課程,增加學生在實務領域,對科技產品銷售工作的認知、工作態度與專業能力,使其在未來職業生涯中、更具信心面對市場挑戰。 本課程之授課內容如下: 1.針對實務市場中,影響銷售成敗關鍵因素,進行系統化的研討教學,使業務工程師在與客戶會議時,更具影響力。 2.強化銷售理論之架構與銷售實務技巧相結合,期使在銷售理論指導下,創造出銷售佳績。 3.講授並分析頂尖銷售高手的思維方式與作業方法,讓學生透過分組討論與模仿,快速複製成功經驗。 4.講授銷售的經典技巧,讓學生從生澀的社會新鮮人,透過銷售教練法,進而精益求精,提升銷售能力。 5.讓學生熟悉科技產業市場、實務上容易碰到的困難情境,面對客戶所提的難題,透過話術演練、解除客戶疑慮,增加銷售成功機會。 6.講授如何運用提問技巧轉化異議問題、營造成交氣氛,學會如何提高下單機會的技巧。 本課程之授課主題如下: 1.國際貿易概論與業務工程簡介。 2.行銷學與行銷管理實務。 3.行銷經濟學、行銷政治學與行銷心裡學。 4.作業管理-1 (競爭力、策略與生產力)。 5.作業管理-2 (銷售預測、 | |||
英文概述 English Description | Sales Engineering: This course enables students to understand the technology industry, marketing department, through the structure of how the business works, efficient technology products in the global market. Through this course, students can make an increase in the substantive areas of cognitive science and technology product sales, attitude and professional ability. It will help them to add more confidence in their future career and face the market challenges. Teaching this course is as follows: 1. For practice market, the key factors affecting the success of the sale, a systematic discussion of teaching. 2. Strengthen the theoretical framework of sales and marketing combined with practical skills, so that in the sale of theoretical guidance, to create a sales success. 3. From top sales experts view to teach and analyze the thinking and working methods to enable students through group discussion and imitation, quickly copy the successful experience. 4. To study classic sales tec |
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