課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3534043 紡織管理 Textile Management 2.0 2
中文概述
Chinese Description
了解國內外紡織市場與行銷策略,紡織工業之建立、紡織工業之發展過、台灣紡織與製衣工業外銷情況、世界市場紡織品之行銷策略、如何突破外銷瓶頸、如何生產附加價值高之紡織品以適合市場之需要。
英文概述
English Description
The purpose of this study is to provide an international and historical perspective on the situation in the Taiwan's textile industry and from this perspective on the suggest alternative for its future development. We begin our study of marketing and discuss the facts that form the foundation for the rest of the study. (1) Economics of the global textile industry. (2) The current state of Taiwan's textile industry. (3) The evolution of competitive strategies. (4) Countermeasures for industry. Product differentiation--higher value-added product, better quality, image or superior custmoer service. Computerization--utilize computerized information network for internal management and worldwide trade communication.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。