課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3104806 科技產業的管理與行銷 Management and Innovation of High-Technology Business 3.0 3
中文概述
Chinese Description
本課著重於科技產業的管理與革新,並強調科技產業的行銷,誠為科技專業人士不可忽略的要項。主要內容涵蓋:1.科技產業特質的認識,2.產業的革新與管理,3.電子商務管理與設計,4.高科技產業的風險管控與分析,5.科技產業的市場與行銷。
英文概述
English Description
Nowadays, organization and enterprise customers have tightened their enthusiasm for tech spending, monitoring more carefully the returns from investments in technology. High-tech products and services are introduced in turbulent, chaotic environments where the odds of success are often difficult to ascertain. This course is designed to provide frameworks for systematic decision making about marketing in high-tech environments, to foresee the increasing impacts of technology innovation on business process reengineering, and to offer insights about how marketing tools and techniques must be adapted and modified for high-technology products and services.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。