½Ò µ{ ·§ ­z
Course Description

½Òµ{½s½X
Course Code
¤¤¤å½Òµ{¦WºÙ
Course Name (Chinese)
­^¤å½Òµ{¦WºÙ
Course Name (English)
Á`¾Ç¤À¼Æ
Credits
Á`®É¼Æ
Hours
1418001 ³Ð·s»P³Ð·~ Innovation and Entrepreneurship 2.0 2
¤¤¤å·§­z
Chinese Description
·s³Ð¨Æ·~­±Á{³\¦hªº¬D¾Ô¡A¥]¬A¡GÁ×ûÇ»P¤j¥ø·~Ävª§¡A§ä¨ì¦s¬¡ªº¨Ì¾Ú¡B±qµL¨ì³Ð¥ß±j¶Õ«~µP¡B³Ð¥ß©ÎÂX±i¦Û¦³¥«³õ/®ø¶OªÌ¾ÚÂIµ¥¡C¥»½Òµ{¦®¦b±Òµo­×½Ò¦P¾Ç³Ð·~ªº¿³½ì¨Ã¨ó§U­×½Ò¦P¾Ç«ä¦Ò·s³Ð¨Æ·~¦p¦ó¥­¿Å¦³­­¸ê·½¥Hªï¦V¬D¾Ô¡C ·s³Ð¥ø·~¤wµo®i¦¨¼ôªº¥ø·~¬O¤£¤@¼Ë¡A¥D­n¬O¦]¬°·s³Ð¨Æ·~ªº¸ê·½¦³­­¡A³Ð·~®a¥²¶·¦P®É­ÝÅU³\¦h­±¦V¨Ã¦^À³ÅU«È©Ò»Ý¡C¥»½Òµ{¦®¦b¨ó§U­×½Ò¦P¾Ç«ä¦Ò³Ð«Ø¥ø·~À³ª`·Nªº¦UºØ­±¦Vµû¦ô¦Û¤vªº³Ð¯à¤O¡C ½Òµ{¥]§t¤F¤T¤j³¡¥÷¡A²Ä¤@³¡¥÷¬°³Ð·s»P³Ð·~·§©À±Òµo¡F²Ä¤G³¡¥÷¦b¿ë§O¥«³õ¾÷·|»Pµo®i¥«³õ¡F³Ì«á²Ä¤T³¡¥÷¬°·s³Ð¨Æ·~¦æ¾PºÞ²z¡C¦æ¾P¬¡°Ê¯à°÷±N¥ø·~ªº²£«~¤ÎªA°È¶Ç»¼µ¹ÅU«È¡F¨Ã±N²£«~¡BªA°È¤Î¥ø·~¥»¨­ªº¸ê°T±a¨ì¥«³õ¤W¡F±NÅU«È¸ê°T¦^õXµ¹¥ø·~¡C³Ð·~¦æ¾PºÞ²z¯à°÷À°§U³Ð·~ªÌ¦V¼ç¦b§ë¸êªÌ¤Î¥ø·~¹Ù¦ñ¾P°â³Ð·N¥HÀò±o¸ê·½¡A¤]Åý³Ð·~®a³z¹L³Ð·sªº°Ó·~¤âªk¨Ó¥R¤À§Q¥Îµ}¤Öªº¸ê·½¡C
­^¤å·§­z
English Description
Managers must have excellent leadership skills in order to A start-up company has lots of challenges, such as: niche market located and brand diffusion. The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer¡¦s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. The course includes three parts. Part I build students¡¦ concept about innovation and entrepreneurship. Part II is about market identification. Part III is about marketing management of a start-up company. The efficient marketing activities enable business to approach customer¡¦s requirement, to bring their customer product (or services) and get customer¡¦s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources.

³Æµù¡G

  1. ¥»¸ê®Æ«Y¥Ñ¥»®Õ¦U±Ð¾Ç³æ¦ì¡B±Ð°È³B½Ò°È²Õ¡B¶i­×³¡±Ð°È²Õ¡B¶i­×¾Ç°|±Ð°È²Õ¤Î­pºô¤¤¤ß©Ò¦@¦P´£¨Ñ¡I
  2. ¥»¸ê®Æ¶È¨Ñ°Ñ¦Ò¡A¥¿¦¡¸ê®Æ¤´¥H±Ð°È³B¡B¶i­×³¡¡B¶i­×¾Ç°|©Ò¤½§G¤§®Ñ­±¸ê®Æ¬°·Ç¡C