課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
1408012 創業之消費者行為 Consumer Behavior in Entrepreneurship 2.0 2
中文概述
Chinese Description
創業者在新創事業時,須考慮消費者對新創事業產品(新創產品)之瞭解及接受程度。如果能在創業之初對消費者進行新創產品之消費者行為調查,可使新創事業在成立之初即找出目標顧客群,並分析出目標顧客的消費偏好,例如:對新創產品的品質要求、功能偏好、購買可能金額、消費通路類別等,創業者可依所瞭解目標顧客的消費偏好,規劃適當的行銷方案,而提高創業成功的機會。
英文概述
English Description
Entrepreneurs should consider consumers’ understanding and acceptance of new products (innovative products) in their new ventures. If a start-up company conducts consumer behavior survey in the beginning, the new business is able to identify the target customer base from the start, and analyze the target consumer preferences, including quality requirements, functional preferences, amount of possible purchase, types of consumer access. By understanding target consumer preferences, entrepreneurs can plan appropriate marketing programs, and improve business opportunities for success.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。