| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| AB05126 | 生成式人工智慧導論 | Introduction to Generative Artificial Intelligence | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在讓學生深入理解並掌握生成式人工智慧（Generative AI）的基本概念與實務應用。內容涵蓋GenAI介紹、提示工程（Prompt Engineering）、大規模語言模型（LLM）技術原理，以及設計思考專案，應用於金融或管理相關議題，並探討相關道德議題。課程強調實務應用，結合行銷理論和金融數據分析，邀請業界專家分享最新行業動態和實務經驗。 | |||
| 英文概述 English Description | This course aims to provide students with a comprehensive understanding and mastery of the fundamental concepts and practical applications of Generative AI. The content covers an introduction to GenAI, Prompt Engineering, the technical principles of Large Language Models (LLM), and a design thinking project applied to finance or management-related issues, as well as discussions on relevant ethical topics. Emphasizing practical application, the course integrates marketing theories and financial data analysis, inviting industry experts to share the latest industry trends and practical insights. | |||
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