| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A502250 | AI與文化創意策略 | AI and Cultural Strategy | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程旨在學習運用AI資料分析與生成技術，結合文化內容設計與產業案例研究，發展具策略性的文化創意提案。課程內容涵蓋文化議題研究、AI應用方法與數據敘事技巧，並透過探討AI驅動的行銷活動，培養學生在文化產業與社群溝通中的影響力。 | |||
| 英文概述 English Description | This course aims to develop students’ ability to apply AI-based data analysis and generative technologies in combination with cultural content design and industry case studies to create strategic cultural and creative proposals. The curriculum covers cultural issue research, AI application methods, and data storytelling techniques. By examining AI-driven marketing practices, the course fosters students’ capacity to enhance their influence in cultural industries and community communication. | |||
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