| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5855013 | 體驗設計研究(三) | Experience Design Research (III) | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程探討服務與情境中的體驗設計，研究如何透過行為模式、情境塑造與敘事策略，提升人們在服務系統中的體驗感受。內容涵蓋儀式與行為設計(Ritual & Behavior Design)、敘事體驗(Narrative Experience)、顧客旅程(Customer Journey)與體驗價值創造(Experience Value Creation)等主題。學生將透過觀察研究、服務體驗分析與角色扮演等方法，學習如何設計具有情感共鳴與文化意義的服務與情境，並透過設計提升人們的日常體驗品質。 | |||
| 英文概述 English Description | This course examines the design of experiences within services and specific contexts, focusing on behavioral patterns, storytelling strategies, and situational design to enhance user experience. Topics include ritual and behavior design, narrative experience, customer journey mapping, and experience value creation. Students will employ research methods such as observational studies, service experience analysis, and roleplaying to explore how to design emotionally resonant and culturally significant service experiences, ultimately improving the quality of everyday interactions. | |||
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