| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3736041 | 企業研究方法 | Business Research Methods | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在幫助學生建立足夠的知識與技能在企業研究方法上。課程內容主要分為兩部分， 第一部分將首先介紹論文架構開始，緊接著介紹如何撰寫緒論、文獻探討、研究方法、資料收集、結果分析、討論、結論及參考文獻，配合課程中的實際案例討論，指導學生應注意的論文格式與規範。本課程的第二部分則在介紹目前企業研究上常用的各種數量方法，各種數量方法的原理及其應用的領域將以實際案例解釋說明，透過上課解說演練、討論、作業、報告等方式使學生熟悉各種研究方法。主要教授的研究方法包括層級分析法、網路程序分析、TOPSIS、VIKOR、灰關聯法、決策實驗分析法、模糊理論、約略集合及基本多變量分析。所教授的各種的研究方法將以Excel進行分析與計算演練，本課程學習結束後，學生應當能具備足夠的能力使用各種研究方法於企業問題解決。 | |||
| 英文概述 English Description | The objective of this course is to help students build up the knowledge/skills in business research methods. The content of the course can be divided by two major parts. The first part will begin from the introduction of thesis structure, followed by how to write the introduction, literature review, methodology, data collection, result analysis, discussion, remarking and reference. The format of thesis will also be illustrated by some class examples. The second part of the class will begin from the introduction of different quantity methods commonly used in business research methods today. The categories of research methods and their applicable problems are then presented using real-world case studies. Students can learn different decision-making tools through lectures, discussion, assignment, term-projects and in class practices. The main methods include AHP, ANP, TOPSIS, VIKOR, DEMATEL, Gray Relation Methods, Fuzzy Set Theory, Rough Set Theory and some basic multivariate analysis. | |||
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