| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3736024 | 企業智慧與應用 | Business Intelligence and its Application | 3.0 | 3 |
| 中文概述 Chinese Description | 企業智慧也可以稱為商業智慧(Business Intelligence, BI)，是企業利用現代資訊技術收集、管理和分析結構化與非結構化的企業資料與資訊，創造和累積企業知識與見解，以改善企業決策品質與採取有效的企業行動，進而提升企業各方面績效。本課程將由基本資訊收集技術開始介紹（包括RFID），也將包括資料庫與資料倉儲觀念，最後將重點放在BI與企業資源規劃、BI與電子商務、BI與顧客關係管理等議題上。課堂中也將輔以目前市面上商用BI套裝軟體，EMBA班學生可以討論其熟悉產業之KPI，並將其專業上相關資訊在此系統上實際應用，體驗BI對企業之重要性。 | |||
| 英文概述 English Description | Introduction: Business intelligence (BI) is a business management term which refers to applications and technologies which are used to gather, provide access to, and analyze data and information about their company operations. Business intelligence systems can help companies have a more comprehensive knowledge of the factors affecting their business, such as metrics on sales, production, internal operations, and they can help companies to make better business decisions. In this course, data collection techniques, such as RFID, will be introduced firstly. Database and data warehouse concepts will also be mentioned. Applications of BI in ERP, EC and CRM will be the important focus of this course. Students will have a chance to implement BI based on his business-related data in this course. Outline of this course: ●Introduction to business intelligence ●RFID and its application ●Database and data warehouse ●BI and ERP ●BI and EC ●BI and CRM ●Case study | |||
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