| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3736019 | 顧客關係管理 | Customer Relationship Management | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程主要目的是了解企業與顧客之關係，促使顧客滿意及忠誠回應而產生終身價值，進而提昇企業獲利。課程內容包括顧客關係管理的概念與本質、顧客行為、顧客資料探勘、顧客關係管理系統、顧客關係管理專案之規劃與管理、顧客關係管理的績效衡量、顧客關係管理實務研討。 | |||
| 英文概述 English Description | The objectives of this course are to learn the relationship between corporation and customer, to increase the profit by customer lifetime value through customer satisfaction and royalty. The topics of this course includes Concepts and Context of CRM, Consumer Behavior, Customer data mining, CRM system, Planning and management of CRM projects, Performance Measurement of CRM, Customer Relationship Management :Practices. | |||
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