| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3736015 | 品牌與通路管理 | Brand and Distribution Channels management | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程介紹一些打造品牌的經驗，讓企業認知到核心品牌識別的重要；並且協助經理人在競爭激烈的市場，運用新的行銷手法以鞏固品牌優勢。除此之外，本課程並提供決策者在通路管理上一些運用工具及策略，讓品牌在優勢通路環境中有更大的效益。 | |||
| 英文概述 English Description | In this course a few brand creating experiences are introduced in order to emphasize the significant effect of the brand identification and to win the battle which is in such a competitive market by some promotion methods. Besides, it provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationship. | |||
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