| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3735001 | 產銷模式與營收管理 | Production-Distributing System and Revenue Management | 3.0 | 3 |
| 中文概述 Chinese Description | 在現今全球化競爭環境中，本課程提供對於產銷系統的充分理解，同時，藉由當代全球化國際產業環境之介紹，旨在於使學生理解營收管理之運作機制與效益。課程目標在使學生具備 (1) 在特殊產業中能辨認驅動需求相關因素之能力 (2) 計算價量關係並使利潤最佳化之能力 (3) 營收管理實際運用及必要之知識。 | |||
| 英文概述 English Description | The course is to develop an appreciation for the importance of intermodal production and distribution systems to both individual organizations and global business in general. It exposes students to the real world of global supply chain system and revenue management by identifying current issues in intermodal integration of the production and distribution systems. After taking the class, the students will (a) be able to list and relate demand drivers to demands in specific industries, (b) be able to derive and compute price-demand relationship, optimal prices and revenues, (c) be aware of revenue management practices. | |||
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