| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3724019 | 網路行銷實務 | Internet Advertizing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程介紹網路行銷各種重點技巧，包括社群行銷與、行銷網站建置與管理、網路行銷工具、行銷資訊系統、Google管理工具的應用、關鍵字廣告、商業部落格、電子郵件與會員電子報廣告管理，網路行銷企劃案實務等重要議題，讓同學有網路創業與行銷的實務規劃之能力。 | |||
| 英文概述 English Description | As a business owner, it is essential to understand the different options and technologies available. Using Internet marketing you have the following benefits 1.Less costly compare to traditional advertising media 2.Increased exposure, no geographic boundary for Internet users 3.More personalized ads 4.More targeted audience 5.More accurate as it can be updated timely with minimal effort and cost 6.Easier to collect and track customer information. | |||
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