| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3723046 | 網路創業 | Internet entrepreneurial management | 2.0 | 2 |
| 中文概述 Chinese Description | 隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技不但改變了人類的生活，也改變了消費習慣與行銷通路。電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。 本課程特別針對網路創業的必要知識、條件，如何才能網路創業成功作一指導，讓同學具備有網路創業的能力。 | |||
| 英文概述 English Description | Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and there are a lot of chances to establish a new enterprise on the internet. So this course will teach about the internet entrepreneurial management. | |||
備註：