| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3723016 | 企業策略 | Business Strategy | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程之目的在探討企業發展之決策和行為，以追求卓越之企業規畫與管理。授課內容以介紹企業策略與環境及策略之執行與評估為核心。其相關內容包括企業內、外部環境，策略方案分析，企業產能擴充，多角化經營，策略彈性及策略執行方法，策略評估準則。 | |||
| 英文概述 English Description | This course is designed to meet the needs of student of business policy and strategic management. The goals are to help students understand how to integrate knowledge of the various business disciplines and apply that knowledge to planning and managing strategic business activities. The text consists of policy and strategy concepts, environmental analysis, strategy analysis techniques, implementing the strategies, evaluating and controlling performance. | |||
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