| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3713011 | 通路管理 | Channels Management | 3.0 | 3 |
| 中文概述 Chinese Description | 以管理經理的角色，經營組織運作系統，包括代理權與機構間的結合和執行所有活動需求的有關知識。其焦點在於連結生產者和使用者，透過各種技術和技能以達成行銷任務。主題如下： 1.以策略態勢，瞭解和定義零售和批發商的概念。 2.學習通路管理和行銷組合。 3.學習通路規劃,統合和組織。 4.學習通路評估和管制。 | |||
| 英文概述 English Description | As the orle of manager, can be operate as an organized system(network) of agencies and institutions which, in combination, performs all the activities required with relationship of knowledge. The forcus to link producers with users to accomplish the marketing task, through a variety of techniques and skills, including as follow: 1.Important concepts in retailing and wholesaling are defined and explained from a stragegic perspective. 2. Study channel management and the marketing mix. 3. Study channel planning, coordination and organization. 4. Study channel assessment and control. | |||
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