| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3707028 | 行銷管理研討 | Seminar on Marketing Management | 3.0 | 3 |
| 中文概述 Chinese Description | 企業在營運理念上，著重的即是符合市場導向並重視顧客，幫助經理人去設計一套通盤考量的行銷企畫，並且以顧客為導向。而這樣的課程設計，將使你增加專業行銷知識，也幫助你在做決策時更有信心，降低決策失誤的機率。藉由此研討方式預期將增進你組織的行銷效率與成果之改善。此課程也讓幫助你了解以下之概念：行銷管理之概念 、行銷系統與環境 此課程將幫助不論是否在行銷領域中發展的經理人，使他們重新審視、其行銷或顧客服務和產品發展策略，並在新的競爭市場中獲利。藉由課堂的參予學習，與同學的交流研討也將激發不同的思維與學習動力。 | |||
| 英文概述 English Description | Seminar on Marketing Management About This Seminar You have heard about the "total marketing approach." This seminar is intended for the manager who wants to design an integrated marketing program that is truly customer-oriented. This program will give you the knowledge and confidence you need to make the right decisions. This is a practical, participatory, skill-oriented seminar for those who want to improve their organization's overall marketing effectiveness. This program will help managers in all areas - marketing and non-marketing - to reexamine, develop, and execute marketing, customer service, and product strategies for growth and profit in the new competitive environment. The participants will have the opportunity to share ideas with others, as they learn new ways to revitalize their organization. | |||
備註：