| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3707026 | 高科技行銷 | Ｈigh-Tech Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程採專題方式研討，主要探討高科技行銷的相關議題，包括高科技產品發展模式、顧客需求與採購行為、行銷策略擬定、行銷團隊設計。課程將配合個案進行討論。 | |||
| 英文概述 English Description | This course is to discuss some important topics of Ｈigh-Tech marketing: High-Tech product development model, customer need and buying behavior, marketing strategy planning, and marketing team design. The course contains lecture and case study helping student to know the most important issues in High-Tech marketing practice. | |||
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